Country Brand Manager

Transguard Group was established in 2001 and has diversified significantly, we lead in the fields of Cash Services, Security Services, Manpower Services, Facilities Management & Aviation. Transguard Group is the UAE’s most trusted business support and outsourcing provider and has a large, dynamic and culturally diverse workforce with 50,000 employees! We are currently recruiting for a Country Brand Manager for our trusted client in the Pharma industry to be based out of their headquarters in Dubai.

Purpose

The Country Brand Manager for the Gulf Oncology will define and drive products growth of Oncology and lifecycle management, forecast revenue and OPEX of assigned brands in coordination with the Category Lead, ensuring the realization of revenue and profitability targets across the Gulf markets (UAE, Qatar, Oman, Bahrain and Kuwait).

Focus areas will be based on the following:

• Develop marketing plan and strategy
• Drive voice of customer insights
• Drive segmentation of audiences across markets to optimize messaging and GTM plans
• Collaborate with CMO organization to deliver breakthrough campaigns and promotional efforts.
• The Country Brand Manager position will work in alignment with the Category Lead and or Country Brand Leads to own select brand strategy and drive its implementation for the Gulf Oncology Portfolio, Omnichannel strategy.

  Responsibilities

Own the portfolio strategic management

Select best-fitting modules from Global and cross-EM content; translate and trans-create brand materials as needed.

Manage local agencies for trans-creation (budget, scope, timing, and quality of project)

Forecast brand performance and track progress towards target aligning with Health Representative Manager / Health Solution Partner / Category Lead.

Allocate and execute in-country brand budget alignment in collaboration with the Health Representative Manager / Health Solution Partner / Category Lead. 

Provide cross-functional portfolio leadership across the Field Force, Account Management, Medical, Legal, Regulatory, Access, BioPharma Ops, BAI (Business Analytics & Insights)

Support Field Force trainings on product positioning and prioritization.

Partner with the Medical teams to educate KOLs on emergent medical research and differentiated product attributes within the product categories.

Manage compliance review of materials during promotional meetings.

Skills & Experience 

Bachelor’s Degree or equivalent required, Master’s degree or MBA in Marketing is desired.

5-10 years of commercial experience in Pharma Industry.

4 years Marketing experience is required.

Experience in working with different channels i.e., digital is a plus.

Therapy Area and Gulf market experience is required.

Proficiency in spoken and written English.

Arabic proficiency is an advantage.