Digital Marketing Executive

Transguard Group was established in 2001 and has diversified significantly, we lead in the fields of Cash Services, Security Services, Manpower Services, Facilities Management & Aviation. Transguard Group is the UAE’s most trusted business support and outsourcing provider and has a large, dynamic and culturally diverse workforce with 50,000 employees! We are currently recruiting for a Digital Marketing Executive for our client to be based out of their Dubai office.

Purpose-

Plan, execute and optimize the digital marketing efforts. Work in compliance with all requirements and regulations issued by TDRA and PMO.

Responsibility-

• Build the digital marketing roadmap.
• Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification.
• Manage all digital marketing channels (e.g. website, blogs, and social media Platforms) to ensure brand consistency.
• Develop specific digital campaigns to create and maintain high levels of customer interaction.
• Manage and improve online content, considering SEO and Google Analytics.
• Monitor the best practices between government entities digital platforms, and provide ideas to stand out.
• Stay up-to-date with digital technology developments.
• Understand the governmental marketing initiatives, strategic positioning and target audience.
• Stay on top of all trends and maintain best practices.
• Set up and optimize pages within each platform to increase the visibility of company’s social content.
• Collaborate with other business units to manage reputation, identify key players and coordinate actions regarding the appearance in the digital platforms.
• Carry out any other related tasks assigned by the line manager.
• Ensure that all functional reports are prepared timely and accurately and meet requirements and quality standards.
• Ensure compliance with all relevant health, safety, quality and environmental management procedures and controls to guarantee employee safety, legislative compliance, delivery of high quality products/services and a responsible environmental attitude as per IMS available standards.
• Perform additional tasks relevant to the role / area of expertise as requested by the management to be able to achieve the objectives/commitments.

• Minimum 4 years of experience in similar role
• Visionary Thinking
• Innovation & Change Management
• Solution Focus
• Drive for Quality
• Customer Centric
• Organization & External Alignment
• Effective Communication
• Team Work

This position profile indicates in general the nature and levels of work, knowledge, skills, abilities, and other essential functions expected of an employee. An employee may be asked to perform other duties as required which are within the scope, spirit, and purpose of the position profile. The employee shall also adhere to TRANSGUARD’S information security policies and procedures and the policies and procedures applicable to their area of responsibility.