Digital Marketing Manager - Marketing and Corporate Social Responsibility

Transguard Group was established in 2001 and has diversified significantly, we lead in the fields of Cash Services, Security Services, Manpower Services, Facilities Management & Aviation. Transguard Group is the UAE’s most trusted business support and outsourcing provider and has a large, dynamic and culturally diverse workforce with 50,000 employees!

We are currently recruiting for a Digital Marketing Manager - Marketing and Corporate Social Responsibility to join our Marketing & CSR team in Dubai.

Scope: As Transguard’s Digital Marketing Manager, you will work alongside the Director – Marketing & CSR to develop and execute compelling content for our social media channels and websites. All your efforts will help to create further brand awareness and enhance the public image of Transguard across the full spectrum of its portfolio. Persistence, attention to detail and a knack for storytelling are all essential skills for this role. 

Responsibilities:

Financial

• Develop and monitor campaign budgets to ensure alignment between budget vs spend
• Measure and report performance of all digital marketing efforts and assess against annual and monthly KPIs

Customer

• Collaborate with internal design team and external website development team to create, update and optimize the websites in Transguard’s portfolio
• Maintain, manage and evolve Transguard’s social media presence on LinkedIn, Facebook, Instagram and TikTok with an aim to increase engagement rates and build on Transguard’s brand reputation

Process

• Plan and execute all digital marketing efforts, including SEO/SEM, social media and display advertising
• Create both monthly and annual digital marketing plans that support Transguard’s overall strategy for continuous growth

Innovation

• Identify trends/insights and optimize spend and performance while proactively developing strategies to overcome potential challenges
• Brainstorm creative new growth strategies

Selection Criteria

• BA in Marketing, Communications, Journalism or other related field; certification or coursework in digital marketing is a plus
• Demonstrable experience of 3 to 5 years in managing social media channels, SEO/SEM efforts and display advertising
• Excellent written and verbal communication skills
• Proficiency in photo and video editing software
• Solid understanding of SEO, keyword research, Google Analytics, and social media best practices
• Experience in setting up and optimizing Google Adwords campaigns
• Strong analytical skills and data-driven thinking
• Must be up to date with the latest trends and best practices in online marketing and measurement
• Ability to collaborate with all areas of the organization and to provide exceptional service both internally and externally
• Strong negotiation and collaboration skills
• Time management skills
• Positive attitude and a dedication to the delivering the highest quality output
• Good judgment and discretion