Product Executive- Marketing

Transguard Workforce Solutions is now looking to recruit a Product Marketing Executive for a client known for supplying consumer electronics and home appliances specialized in HVAC solutions.

In this role your main responsibilities include the following:

• Managing pipeline buyer analysis by documenting customer attraction to product, as well as the barriers to buy
• Identifying competitive and alternative offerings in the market
• Recommending (innovative) strategies for winning or maintaining the organisation’s position against the competition resources and competencies – list of capabilities and USPs (by product, service, or area).
• Understanding why the current evaluators of the product did or did not buy, and understand the steps they took in the buying process.
• Leading the creation of the recommended product strategy and roadmap for the allocated product line.
• Contributing towards establishing pricing models, schedules, guidelines, and procedures.
• Managing the recommendations for appropriate business model and financial targets.
• Creating epic level outcomes based on customer need and market definition.
• Managing product positioning by describing the product by its ability to solve market problems. 
• Creating internal product positioning documents to be used to develop external messages, focused on each key buyer or persona. Articulation of agreed targets.

The ideal candidate will have the following skills and experience: 

• Excellent English and Hindi communication skills
• 4-5 years of experience
• Previous experience in Logistics/Consumer electronics industry
• Prior marketing experience with distribution/logistics companies  UAE driving license
• Junior position -min 5 years
• Tech savvy, SAP qualified
• Good Microsoft Excel/ Graphics/ Zoho app experience