Product Marketing Associate

Transguard Workforce Solutions is currently recruiting for a Product Marketing Associate. As a Product Marketing Associate, you will keep track of product developments at Sony for the assigned categories, Competition and Industry trends tracking. Additionally, the role is also supposed to control and manage Ad pro and marketing communication as per the directions of the brand.

In this role, your responsibilities include the following:

• Coordinate Product launches including compliances, communication to related teams.
• Coordinate, support and consolidate Product Marketing and Area teams A&P related budget related data inputs
• Create, regularly update and enhance the marketing communications both in offline retail and Online retail channels
• Jointly work with retail team for making sales talk for all new launches and updating the sales talk for existing line-ups.
• End customer usage tracking of our products and updating management and Business Group at HQ on a continuous basis in order to develop products to suit the customer needs

The ideal candidate will have the following skills and experience:

• At least 4 years of experience in Product management, having all around experience of handling launches for the major FMCG / Consumer Electronics / technology companies
• Bachelor’s in Marketing, Finance, Humanities.
• Innovative approach to problem solving.
• Keen interest in following technologies developing in the consumer electronics industry.
• Consumer centric approach to business.
• Strong verbal & written communication skills in English
• Team player
• Ability to work in a multi-cultural environment
• Quick learner
• Innovative approach to problem solving
• Ability to perform under pressure of deadlines and quality standards

Marketing