Trade Marketing Executive - Skincare Industry

Transguard Group was established in 2001 and has diversified significantly, we lead in the fields of Cash Services, Security Services, Manpower Services, Facilities Management & Aviation. Transguard Group is the UAE’s most trusted business support and outsourcing provider and has a large, dynamic and culturally diverse workforce with 50,000 employees!  We are currently recruiting for a Trade Marketing Executive for our trusted client in Skincare industry to be based out of their headquarters in Dubai.

DUTIES AND RESPONSIBILITIES

• With market, shopper and consumer knowledge translate the brand ambitions and ATL plans into on-ground activity calendars - when the big moments are, suggested level of support by retailer
• Manage Trade Marketing communication with the Marketing & Commercial Teams
• Ensure the smooth and timely production of all POSM for UAE finding efficiencies in spend whilst upgrading our on-ground presence
• Lead the continual review of promo strategy by channel by retailer, with inputs from other functions, in order to shape the promo plan accordingly
• Coordinate with internal and external parties in order to execute trade in a timely manner.
• Manage activity plan on-ground implementation ensuring excellence in execution (POSM, promo mechanics, planograms)
• Evaluate Activations ROIs and Share learnings, Best Practices & Competition Activities
• Build, apply and track consistent planograms and artwork aligned with brand strategy
• Read and analyze Sell-out reports and suggest best product placement plans per SKU for top performers and slow movers
• Regular market visit to assess and report what competition is doing in trade

Education/ Qualification: Bachelor / Master’s Degree

No of years’ experience: 2+ years

Professional Competencies:

• Understands and integrates market & category’s specificities of Beauty
• Experienced in defining customized strategies by retailer and translating them into actionable plans
• Used to being the communication interface with different stakeholders (marketing, commercial, procurement, distributors, …)
• Able to drive strategies from data analysis (sell-out, promo, ROI etc..)
• Understands customer path & shopper experience, ensures POSM designs are shopper centric and cost efficient
• Builds customized activity calendars and ensures excellence in execution
• Acts as business driver, works well in cross-functional teams 

SKILLS AND ABILITIES-

• Achievement drive and initiative
• Analytical thinking and problem solving
• Communication
• Knowledge of time, planning, organizing, anticipating and concern for quality
• Partnering and team working
• Brand and category strategy
• Negotiation skills
• Commercial flair
• Presentation skills
• Written & spoken language: English